A well-designed sign on your storefront is one of the best marketing assets a business can have. These signs help identify your business and grab the attention of people passing by. This initial point of contact is crucial to making the right first impression. For this reason, it’s important to get the right sign for your business.
Not sure where to start? Don’t fret! Get the right storefront signs near me with these six steps.
Establish Your Brand Identity
Having a clear understanding of your brand is one of the key elements to the perfect signage. Your sign should reflect who and what your brand is. This is how you can create brand awareness and recognition.
Additionally, establishing your brand identity sets your business apart from others. Unable to do so will result in signs that just look like everyone else’s. Custom storefront signs should always start with a unique brand.
Create Unique, Memorable Storefront Signage Design
Once you establish your brand, it is easier to create the right design. Your brand serves as your guide to picking appropriate design elements. For instance, Western-themed brands can use old-western style fonts and rustic colors in their design.
Choose The Right Materials
Another important thing to consider when selecting storefront signage is the materials to use. Bear in mind that these signs will be used outdoors. This means you need materials that can hold up to outdoor elements while serving your design needs.
Versatile materials that are durable and long-lasting include acrylic, metal, vinyl, and wood.
How Location Affects Custom Storefront Signs
It’s important to consider your location when choosing the signs for your storefront. This can determine the type of sign, size, and materials you use. For instance, you may need bolder, bigger signs for stores along crowded streets to stand out. Also, locations with limited lighting need to consider investing in illuminated signage.
Explore Illumination Options
Speaking of illuminated signs, another element to consider is getting lighted signage. According to research, over 50% of customers are drawn to illuminated signs. As such, it might be a good idea to get lighted signs for your storefront.
At Louisville Custom Signs, we offer illuminated signage including:
- Channel Letters
- LED Signs
- Cabinet Signs
- Neon Signs
Know Local Signage Laws and Regulations
Cities typically have zoning laws and other signage regulations for outdoor signs. There may be guidelines involving the size, height, and illumination of your signs. Other cities can even dictate the design and aesthetic of your signage.
For this reason, it’s important to partner with a sign company that is well-versed in zoning laws and obtaining sign permits.
Impressive Storefront Signs Near Me
The right storefront sign can be the difference between customers visiting or avoiding your business. Grab attention and drive more customers in with the right storefront signs today!
Let Louisville Custom Signs deliver unique and impressive sign solutions that make your business stand out. Discover our top-notch selection of signs perfect for your storefront display. Contact us to get started and get a free quote.