What Is the Purpose of Channel Letters?

Channel Letters

If you’re looking for versatile signage solutions, nothing does it better than custom channel letters. They are made up of individually fabricated letters that are often illuminated. This makes them great for showcasing your business name and logo.

These eye-catching signs are a popular choice for buildings, storefronts, and other commercial establishments. It is no surprise that plenty of businesses choose these signs to display their business name. In this blog, we’ll discover the purpose of these lighted signs and how they benefit your business.

Establish Your Business Presence with Channel Letters

A key element to a successful business is visibility. People need to know your business exists for them to take advantage of your products and services. With these illuminated signs, customers are sure to take notice of your business.

Because they are illuminated, these signs always stand out. This makes it easier to establish your presence in the community. Additionally, customers won’t have a hard time locating your store or office. Even in crowded locations, people are sure to spot your business among others.

Enjoy 24-Hour Advertising

Do you want to increase your business’s visibility? Lighted channel letter signs offer 24-hour advertising for your business. Keeping them illuminated from day until night will do just that.

Our eyes are attracted to things that stick out. During the day, illuminated signs stick out from other surrounding signage. As a result, more people get to know your brand and your business. At night, even when your business is closed, these signs remain visible to your target customers.

These signs let you enjoy effortless advertising. For 24 hours a day, you get to market your brand and your business to your target customers. This added visibility is a great way to build brand awareness and recognition.

Increase Brand Awareness With Lighted Channel Letter Signs

Did you know that it takes 5 to 7 impressions for people to remember your brand? The visibility that these signs provide makes them the ideal sign for marketing your brand. It can help generate more daily impressions that build brand awareness and familiarity.

This familiarity is how you can increase sales and create more loyal customers. People are keen to spend more on brands that they trust. Establishing your brand keeps you on top of the customer’s mind when it comes to your products and services.

Channel Letter Signs Cost, Types, and More

Starting a new sign project this year? Let Louisville Custom Signs deliver vibrant, eye-catching channel signs that make your business stand out.

We are a full-service sign company that designs, produces, and installs your signage needs. We offer a variety of channel letter sign options, from front-lit to backlit signs and more. Our team works closely with our clients to deliver signs that are tailored to your specific needs.

Know more about your options today! Contact us to get started and get a free consultation.

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