The steep competition in Louisville, KY always makes it a challenge for businesses to stand out. You want to make sure that your brand is not only recognizable but also memorable. One effective way to do this is through lobby signage.
Welcoming Customers with Custom Lobby Signs
The signs in your lobby are one of the first things customers notice when they enter your space. This is a crucial tool for your brand to make a great first impression. The way you introduce yourself at this stage can affect how customers perceive your business.
According to a FedEx study on signage, customers see the quality of your signs as a reflection of the quality of your products or services. As such, it is important for your signs to showcase your brand the right way. Poorly executed signage can make customers wary about trusting your brand.
Let’s look at why office lobby signs are an effective way to brand your business.
These signs display your business name and logo
One of the most crucial parts of branding is introducing yourself to your audience. You want them to know who you are right off the bat. Displaying your business name and logo gives people a better idea of who and what your business is the moment they enter.
These signs are also excellent identification markers, telling customers that they reached the right place.
Lobby signs help build customer’s trust
The moment customers walk in is the perfect opportunity to present a professional and credible image. This sets their expectations the right way. It can also affect the kind of relationship you’ll have with your clients.
For this reason, it’s important to have clear, legible, branded signs. This makes customers more confident doing business with you.
Office lobby signs share your story
Building rapport with your customers is a great way to boost your brand. Signs that tell customers more about who and what your business is let you establish rapport.
Signs that show the history of your business are a good way to do this. You can also add your company’s milestones, accolades, and the like. Knowing more about your business is great for brand recall.
These signs can be customized to match your needs.
An important element of branding is showing people the unique parts of your business. This differentiates you from the rest and shows why they should choose your products and services.
Luckily, Louisville Custom Signs creates personalized signs made to match your brand. We have a wide array of materials and other customization options. This allows us to produce signs that can show off the best parts of your business.
Choose High-Quality Custom Lobby Signs
Create a lasting impression on anyone that walks through your doors today! Invest in high-quality lobby signage that helps you make a bold statement.
Louisville Custom Signs remains one of the most prominent full-service sign companies. Our team is committed to delivering excellent products that make you stand out.
Want to be top-of-mind in Louisville, KY? Contact us today for your lobby sign needs and we’ll give you a free quote.