Signage is a crucial element of how we communicate with customers in Louisville, KY. With the use of text, symbols, and colors, you can effectively deliver your message.
However, did you know that the type of sign and design you choose can affect how people perceive your business? How much thought have you put into designing your signs?
Monument Sign Designs That Put Your Brand Forward
Visibility and more roadside attention are some of the top reasons to get monument signage. These signs are mounted at eye level. As such, they can easily be seen by anyone driving or walking by.
As a result, having this sign often means this is one of your customer’s first points of contact with your business. it is crucial at this stage to make the best first impression you can give.
Let’s look at some of the best ways to design a sign that can represent your business and brand.
Choose the right materials for your custom monument signs
A FedEx study on signage found that 68% of customers believe the quality of your signs reflects the quality of your products and services. For this reason, it is important to choose the best materials to showcase your brand.
Keep in mind that these are outdoor signs. Invest in durable, long-lasting materials. This helps you create a bold and strong image.
Keep your monument sign design simple
Roadside signs are usually viewed while people are mobile. This gives you only a few seconds to make a statement. It is crucial to be direct in your message.
Too many details may be overwhelming or confusing. Make sure to keep your designs simple yet strong.
Legibility is key to a successful sign
When sending a message across, make sure people don’t have a hard time understanding you. You want to be understood at first glance. This is why legibility is said to be the most important characteristic of a sign.
To increase legibility, choose easy-to-read font styles, typically any sans serif font is a good start. Scripts and fancy fonts can be confusing especially to a moving onlooker.
How illuminating your monument signs help
An effective way to make sure your brand reaches your target audience is by lighting your signs up. Because we’re naturally attracted to light, illuminated signs become hard to miss. It also increases your visibility at night.
Prominent, highly-visible signs also help you become a community landmark. Enjoy getting the added exposure, and improving brand recognition and recall.
Premium Sign Solutions in Louisville, KY
Send the right message to your target audience through well-chosen, thoughtfully designed signage! Let Louisville Custom signs deliver high-quality custom monument signs for your business today.
We are a full-service sign company that designs, produces, and installs your signage needs. Our team always makes sure to get to know our clients and their business. This enables us to suggest signage design and material options that make your business shine.
Contact us today to learn more and get a FREE consultation with one of our monument sign experts!