Did you know that signs can affect a customer’s buying decision? A FedEx study on signage found that 67% of customers purchased a product or service because a sign caught their eye. This means having a stand-out sign can help increase your sales and profit in Louisville, KY.
Eye-Catching Commercial Monument Signs
Looking for a sign that gets your business noticed? Outdoor signs like monument signs are perfect for grabbing the attention of your target audience. Positioned along the road, they are one of the first things customers see when they arrive at your location.
However, simply having the sign doesn’t guarantee the success you want. Create eye-catching monument signs for businesses that stand out with these tips.
Use High-Quality Materials
The same FedEx study on signage found that people think the quality of your sign reflects the quality of your products and services. Choosing high-quality materials for your signs will reflect on the reliability of your business.
Also, premium materials will have a significant impact on the appearance and longevity of your signs. This will make your sign more likely to endure harsh outdoor elements.
Consider The Size
Building a sign that stands out means ensuring that it is visible. It should be big enough to be seen from a good distance. A good rule of thumb is to choose a height that’s equal to one-third of the distance from the ground to your building’s roof.
Create Simple Monument Signs for Businesses
Adding a lot of color, details, and graphics can make a sign stand out. However, too many details can overwhelm the viewer. Keeping the design simple makes your sign more understandable and easier to read.
Illuminate Your Sign
Humans are naturally attracted to light. This means adding lights to your sign makes it even more noticeable, especially at night. You can use either internal or external lighting to illuminate your sign. This is sure to make your sign stand out even in a crowded location.
Use Contrasting Colors
Color contrasts help your sign stand out from its surroundings. Choose colors that match your brand as well as contrast well with the background. This will make your sign more visible and easier to understand.
Consider Adding Landscaping
Want to elevate how your signage looks and make it stand out? Consider adding flowers, shrubs, or trees to make the area around it more attractive. This will help draw more attention to the sign, making it more visible.
Keep Your Signs Clean and Well-Maintained
Poor signage can deter people from visiting a business. This can give the wrong impression to your customers. Make sure your signs are always clean and in good condition. For instance, lighted signs need to be checked regularly to ensure there are no missing lightbulbs.
Creating Eye-Catching Commercial Monument Signs
When choosing signage for your business, always consider how they are designed. This can make a big difference in how your business can stand out in Louisville, KY. For standout sign solutions, trust Louisville Custom Signs to help. We create signs that combine both function and aesthetics. Contact us today to learn more about monument signs and get a free estimate.