How To Get Creative with Channel Letters

Channel Letters

Brand recognition is crucial to any business, whether you’re a small enterprise or a large corporation. The more people who are familiar with your brand, the better chances you have at increasing your profit.

Studies even show that customers will spend more on brands that they trust. Building that trust requires creating familiarity with your brand and your business. This can be done with reliable signage, just like custom channel letters.

Making The Most Out of Channel Letters

Creating stand-out signs requires versatile sign solutions. This is what channel signs can offer. These three-dimensional signs are flexible in the way that they can be designed. They can also be used in many ways to boost your brand.

Some business owners may hesitate because of channel letter signs cost. However, when designed right, they are a worthwhile investment for your business.

Let’s look at how you can use your creativity to make the most out of your signs.

Explore different color options

Channel signs are typically illuminated. This means they are already eye-catching as is. However, you can elevate your sign by adding a pop of color or two to the design. This can be done through the light colors you choose.

For outdoor signs, it’s important to choose colors that will shine both at night and in broad daylight. Bright hues like yellow and red always stand out.

Go high or go low

Channel signs are typically mounted on a wall surface. However, that shouldn’t stop you from finding different places to put your signs. Instead of mounting the on a surface, create 3D freestanding signs.

Place each letter on the ground outside your building or facility. Being low on the ground makes them sit at eye level. This is perfect for getting the attention of people driving or walking by.

Attach these signs to a high-rise pole to create a unique pylon-like sign. Or better yet, mount them on the edge of the top of your building in Louisville, KY. The elevated height will make your sign hard to miss, even from a mile away.

Mounting your custom channel letters

Another unique way to display your sign is through various mounting options. For instance, stud-mounted letters create an illusion that your sign is floating.

Backer panels can also take your signs to the next level. Choose colors or designs that have high contrast to your signs. For instance, you can do printed backer panels and plain white channel letters. Or choose different types of materials, like wood or glass, for your mounting surface.

Unique Sign Solutions in Louisville, KY

Choosing unique signs and designs is one of the most effective ways to increase brand recognition. Reinvent your signs with the help of Louisville Custom Signs.

We are a full-service sign company that designs, produces, and installs your signage needs. We work closely with our clients to create designs that not only stand out but also represent their business well.

Know more about the different types, colors, design options, and channel letter sign costs today. Contact us for a free consultation with our sign experts.

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