Visibility is an important factor in trying to grow your business. In order to attract more people and thus more revenue, you want people to know where to find you. While there are different signage types that can do this, monument signs have proven to be effective in making your business a community landmark in Louisville, KY.
Information is Key
While adding monument signage may seem like a huge undertaking, arming yourself with information about these signs will make the process smoother. Here we’ll look into different tips that will help make this purchase a lot easier and even fun.
Helpful Tips for Your Signage Purchase
Decide on a Signage Goal
As with any other type of sign, it is important to establish how you want your sign to work for you. This will help make decisions such as size, design, and materials much easier.
Do you need your sign to function as a location marker? Do you have a marketing budget? Will the weather in your location affect the materials you need? Listing down these important details will guide you in creating the best signage for your business.
While it is tempting to go all out in terms of signage design, it is important to consider the look and feel of your architectural monument signs. Choose a design that matches or complements your business theme. Consistency is always better for brand recognition and recall.
Also, make sure that your sign is easy to read, especially from a distance. You want both people walking and driving by to decipher your message in a span of a few seconds.
Materials That Fit Your Needs
Your marketing budget, as well as weather conditions in your area, are two important factors to consider when choosing materials for your sign. Consider materials that fit your budget but still achieve your desired design.
If you live in areas that experience harsh weather conditions, it is important to choose durable materials that can endure extreme climates.
Adding LED lighting to your sign allows your business to be visible 24hrs a day. If your location can benefit from this extended business exposure, it can be a worthwhile add-on.
Before going through with your sign, check the zoning permits in Louisville, KY. This may affect the size, color, and lighting of your architectural monument sign.
Choose a Sign Company You Can Trust
Once you are certain about your decision, the last thing to do is choose a professional sign company you can trust. At Louisville Custom Signs, our goal is to help deliver the best monument signage for your business needs. Our team has years of expertise in making exterior signs that help move your company forward. Get in touch with us today for your signage needs, and we’ll give you a free quote.