Signs and banners in Louisville, KY, are a great way to increase your visibility and build your presence. Successfully promoting your business means setting yourself apart from the competition. Creating well-designed signs in Louisville, KY, can make a difference in how you engage your target customers.
3 Simple Ways to Make an Impact with Louisville Signs and Banners
Choosing the right design can be a daunting task. You want to make sure you do it right the first time. While there are general templates you can use, creating a design unique to your business is a sure way to make a more considerable impact.
Before searching for a signs and banners company in Louisville, KY, let’s take a look at some tips on how to promote your business with banner signs.
Choosing the Right Color and Contrasts
The right choice in color can affect how customers view your signs. Colors have a way to evoke emotions, so it is crucial to carefully choose a color scheme that conveys your message effectively.
Picking out the right color contrasts is also important for the readability of your custom banners. Colors that clash may hurt the eyes, preventing customers from receiving your message. Check out 18 color combinations tested for visibility by the Outdoor Advertising Association of America when choosing your color scheme.
It is important to remember that you only have a limited amount of time to convey your message. This is especially true if your target audience is people driving or walking by. This is where clarity comes in.
Keep your message short and simple to catch and sustain your audience’s attention. Text-heavy and overcrowded Louisville signs and banners can make your readers uninterested in your message. Leave white spaces around your signage as well to ensure your message pops.
Importance of Readability
Customized banners in Louisville, KY, are effective messaging tools. These can be used for:
- Launching a new business
- Promoting products and services
- Advertising deals and promotions
- And more
Readability is important to ensure you are effectively delivering your message. You can have all sorts of visually interesting designs on your sign, but it won’t do you any good if customers can’t read it.
Using standard fonts such as sans serif can make your sign more readable. Scripts and novelty fonts can be fun, but they are harder to read.
Highlighting your Brand
Lastly, an effective banner sign moves your Louisville, KY business forward. Don’t forget to incorporate your brand on your signage. As simple as including your company logo or using your brand’s color scheme on the colors of your font can go a long way with building brand familiarity.
The Signs and Banners Company in Louisville, KY that You Can Trust
The best sign solutions require the help of a sign company that you can trust. Louisville Custom Signs is the top choice of many local businesses. Our team produces vibrant, high-quality custom banners that are sure to promote your business with style.
Contact us today, and let’s get you started with eye-catching signs and banners in Louisville, KY!