How to Choose a Storefront Sign for Your Business

Storefront Signs

Choosing the right storefront signage is a crucial step in establishing your business’s identity. A good sign will attract potential customers and give a strong first impression. It will also ensure your branding is consistent.

Your storefront is also the customer’s first point of contact with your business. It’s a crucial part of building the right business image in Louisville, KY. For this reason, it’s important to find the right signs that represent your business well.

With the number of options available, it can be overwhelming to pick the right one. If you’re looking online for storefront signs near me, here are some key questions you need to ask.

How visible should my sign be?

Visibility is a key aspect when considering the best sign for your storefront. If customers can’t easily spot your business from the street, then how will they even know that you exist? One of the best ways to increase your visibility is through illuminated signs. These make your storefront signage (and your business) stand out even at night.

At Louisville Custom Signs, we offer various illuminated signs for your business needs. Here are some examples:

  1. Channel Letters
  2. Backlit Dimensional Signs
  3. LED Signs
  4. Neon Signs

What’s the right size for custom storefront signs?

The size of your sign depends largely on the amount of space you have available. If you have plenty of room to work with, then opt for large-scale signs that are visible even from a distance. Banners, dimensional letters, and channel letters are excellent options.

However, if you have limited space, then opting for lighted signs is a better choice. This ensures your sign still catches attention despite size limitations.

What type of design fits best for my storefront?

Your storefront signs should match the overall aesthetic of your business and reflect its core values and mission statement. For this reason, it’s best to choose a sign type that gives you plenty of liberties to customize. Channel letters, window graphics, and hanging signs are just some of the highly customizable signs we offer.

From there, we can discuss the type of design that is sure to generate attention for your business. For instance, the typeface you use has a significant effect on your sign. It should be legible, but still unique in order to capture a person’s interest. Your choice of colors and graphics also plays a crucial role in how effective your signs will be.

High-Quality Storefront Signs “Near Me”


All in all, choosing the right storefront sign is essential for ensuring your business stands out from the rest. When making your choice, always make sure to consider visibility, size, and the design of your sign.

If you’re not sure where to start, Louisville Custom Signs is more than happy to help. We are a full-service sign company that delivers high-quality sign solutions for Louisville, KY businesses. We offer a wide selection of custom storefront signs, from channel letters to window graphics and more.

Get a free consultation from our sign experts when you give us a call today!

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