We’re all too familiar with the saying “first impressions last.” It is that notion that those first few interactions will have a lasting effect on the people we meet. The same goes for business.
The customer’s first point of contact with your business is a crucial moment. It is how they form a perception of your business. This perception can set the tone for your future relationship with your customers in Louisville, KY.
In business, your signs are usually how you make that first impression. For this reason, it is crucial to choose signs that show the best parts of your business. This is where custom channel letters can help!
A positive first impression with channel letter signs
Channel letters are three-dimensional signs usually used to display your business name and logo. They are a favorite among businesses as they can be customized to match your brand and overall business aesthetic. They can also be illuminated, thus helping to increase your business’s visibility.
While channel letters are naturally eye-catching, having the right design makes the difference in making a positive first impression. Here are some tips to ensure your sign sends the right message.
Design your custom channel letters to match your business name and logo
You want customers to know exactly who you are at first contact. Different logos may create confusion and doubt about your credibility. As such, matching your sign with your brand builds that consistency and trust.
The importance of legibility
According to a study, businesses and customers see legibility as the key element of signage. This makes sense, as signs are meant to send your message across clearly and easily. Having a legible sign makes your message clear to your reader. Here are some tips on how to make your business signs more legible:
- Make sure that your illuminated channel letters can be read even from a distance.
- Aside from font style, make sure that the size and spacing are right.
- Keep color contrasts in mind. Colors that complement each other are more readable.
Always keep updated with your sign’s maintenance
Creating a positive first impression means putting your best foot forward. This means making sure that your sign is clean, well-lit, and free of any damages. Nothing turns someone off than seeing a neglected sign.
This is crucial, especially for channel letters placed outdoors. Extended exposure to outdoor elements and harsh weather conditions can cause damage to your signs. Proper maintenance lets you retain the appearance of your sign. Showing high-quality signage tells customers that your products and services are also high quality.
Your trusted sign partner in Louisville, KY
Are you ready to make the right first impression this year? Give your signs a refresh and build on that positive business perception!
Let Louisville Custom Signs deliver high-quality sign solutions for your business. We offer a range of illuminated channel letters that are sure to leave an impact on your audience. These include:
- Front-lit channel letters
- Reverse-lit channel letters
- Front-lit/backlit channel letters
- Open-faced channel letters
Contact us to learn more and get a free consultation with our channel letter signs expert today!